Yahoo: The Old Purple Ship Appears to Be Sinking
December 12, 2015
I read “Yahoo Will Spin Off Its Web Business, Including Search and Email.” The write up said:
… company officials said they were exploring a “reverse spin-off” of Yahoo’s substantial Web properties, which include search, email, media and advertising units. By creating a separate company, the value of those businesses would be more apparent to investors — and easier to sell.
Search means traffic. Email means some customers, some of whom pay the Yahooligans. But what is Yahoo search? I have to be forthright. I no longer know.
What’s left? Perhaps Yahoo will become a holding company of questionable acquisitions?
Too bad. I liked the yodel, and I enjoyed the tales of acquisitions gone off the rails. I liked hearing about the warfare among Yahoo silos.
Best of all, I loved the phone call with a New York analyst which asserted that Yahoo had better semantic technology than Google. Guess where that wild and crazy Yahooligan works? If you answered Google, you are correct. Even smart folks with silly notions want to work for a successful company.
Xooglers, by the way, no longer work for the Google. The analysis of Yahoo under the control of Xoogler will make an excellent case study.
Stephen E Arnold, December 11, 2015
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