Data Discrimination Is Real
January 22, 2016
One of the best things about data and numbers is that they do not lie…usually. According to Slate’s article, “FTC Report Details How Big Data Can Discriminate Against The Poor,” big data does a huge disservice to people of lower socioeconomic status by reinforcing existing negative patterns. The Federal Trade Commission (FTC), academics, and activists have expressed for some time that big data analytics.
“At its worst, big data can reinforce—and perhaps even amplify—existing disparities, partly because predictive technologies tend to recycle existing patterns instead of creating new openings. They can be especially dangerous when they inform decisions about people’s access to healthcare, credit, housing, and more. For instance, some data suggests that those who live close to their workplaces are likely to maintain their employment for longer. If companies decided to take that into account when hiring, it could be accidentally discriminatory because of the radicalized makeup of some neighborhoods.”
The FTC stresses that big data analytics has positive benefits as well. It can yield information that can create more job opportunities, transform health care delivery, give credit through “non-traditional methods, and more.
The way big data can avoid reinforcing these problems and even improve upon them is to include biases from the beginning. Large data sets can make these problems invisible or even harder to recognize. Companies can use prejudiced data to justify the actions they take and even weaken the effectiveness of consumer choice.
Data is supposed to be an objective tool, but the sources behind the data can be questionable. It becomes important for third parties and the companies themselves to investigate the data sources, run multiple tests, and confirm that the data is truly objective. Otherwise we will be dealing with social problems and more reinforced by bad data.
Whitney Grace, January 22, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
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