Short Honk: Time Inc Allegedly Buys MySpace in an AOL Moment
February 13, 2016
I read “Time Inc Acquires Viant, Owner Of Myspace And A Vast Ad Tech Network.” According to the write up, the plan is:
to combine Viant’s business with its own, creating a big data, ad targeting powerhouse. Specifically, Time says it will “merge its premium content, subscriber data, and advertising inventory with Viant’s first party data and programmatic capabilities to bring substantial value to customers of both platforms.”
Ah, synergy. Just like year 2000?
Stephen E Arnold, February 13, 2016
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