Yahoo Moves Undermine Content Is King Assertion
February 22, 2016
I don’t Yahoo. I did read a coven of content about the slimming down of the original content at Google’s neighbor, Yahoo. A representative write up is “If It’s Wednesday, It’s Layoffs Day at Yahoo: Today, Digital Magazines Get Hit.” The main thrust of this and the other writes up I worked through is that the Xoogler is amputating the arms and legs of its original content business.
Among the casualties are subsites or Web pages about food, travel, real estate, health, and others consumerish topics.
Based on my sample, determined by my fatigue with the Yahoo thing and the speed with which different articles on this subject rendered, is biased. I was able to formulate one notion; to wit:
Yahoo seems to be proving that content, as practiced by Yahoo, is not king.
I thought that content, particularly great content, would produce revenue. Apparently not. The Yahoo cuts suggest that content is not even a baron or an earl. Perhaps content is a wounded vassals? Are those cast out of the Yahoo serfs?
Stephen E Arnold, February 22, 2016
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
