Google Joins Microsoft in the Management Judgment Circus Ring
April 2, 2016
First there was Microsoft and the Tay “learning” experiment. That worked out pretty well if you want a case example of what happens when smart software meets the average Twitter user. Microsoft beat a hasty retreat but expected me to fall for the intelligent API announcements at its home brew conferences.
Buy this management reminder poster at this link.
Then we had the alleged April 1 prank from the Alphabet Google thing. Gentle reader, the company eager to solve death created a self driving car which ran into a bus. A more interesting example, however, was the apparently “human” decision to pull a prank on Gmail users.
According to “Google Reverses Gmail April 1 Prank after Users Mistakenly Put GIFs into Important Emails”:
“Today, Gmail is making it easier to have the last word on any email with Mic Drop. Simply reply to any email using the new ‘Send + Mic Drop’ button. Everyone will get your message, but that’s the last you’ll ever hear about it. Yes, even if folks try to respond, you won’t see it,” Google explained when it launched the button on April 1.
Let’s step back from these interesting examples of large companies doing odd duck things and ask this question:
Does financial success and possibly unprecedented market impact improve human decision making?
I would suggest that the science and math club mentality may not scale in the judgment. Whether it is alleged malware techniques to force an old school programmer to write Never10 or creating a situation in which an employee to employee relationship gives new meaning to the joke word “glasshole”, the human judgment angle may need some scrutiny.
Tay was enough for me to consider creating a Tortured Tay segment for this blog to complement Weakly Watson. Alphabet Google’s prank, however, is in a class of its own.
Fiddling with Gmail’s buttons was an idea without merit. Users are on autopilot. Think how users wince when Apple fools with iTunes’ interface. Now shift from an entertainment app to a “real work” app.
Judgment is important. Concentration of user attention requires more than a math club management style. What worked in high school may not work in other situations.
Stephen E Arnold, April 2, 2016
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