Google Hummingbird Revealed by a Person Not Working for Google

April 7, 2016

Another wizard has scrutinized the Google and figured out how to make sure your site becomes number one with a bullet.

To get the wisdom, navigate to “Hummingbird – Mastering the art of Conversational Search.” The problem for the GOOG is that it costs a lot of money to index Web sites no one visits. Advertisers want traffic. That means the GOOG has to find a way to reduce costs and sell either more ads or fewer ads at a higher price.

The write up pays scant attention to the realities of the Google. But you will learn the tips necessary to work traffic magic. Okay, I don’t get too excited about info about Google from folks who are not working at the company or who have worked at the company. Sorry. Looking at the Google and reading tea leaves does not work for me.

But what works, according to the write up, are these sure fire tips. Here we go:

Bone up on latent semantic indexing. Let’s see. That method has been around for 30, maybe 40 years. Get a move on, gentle reader.
Make your Web site mobile friendly. Unfortunately mobile Web sites don’t get more traffic than a regular Web site which does not get much traffic. Sorry. The majority of clicks flow to a small percentage of the accessible Web sites.
Forget the keyword thing. Well, I usually use words to write my articles and Web sites. I worry about focusing on a small number of topics and using the words necessary to get my point across. Keywords, in my opinion, are derivatives of information. Forgetting keywords is easy. I never used them before.
Make your write ups accurate. Okay, that’s a start. What does one do with “real” news from certain sources. The info is baloney, but everyone pretends it is accurate. What’s up with that? The accuracy angle is part of Google’s scoring methods. Each has to deal with what’s correct in his or her own way. Footnotes and links are helpful. What happens when someone disagrees. Is this “accurate”? Oh, well.
“Be bold and broad.” In my experience, not much content is bold and broad.

Now you understand Google Hummingbird. Will your mobile Web site generate hundreds of thousands of uniques if you adhere to this road map? Nah. Why not follow Google’s guidelines from the Google itself?

Stephen E Arnold, April 7, 2016

Written by Stephen E. Arnold · Filed Under News, Search, SEO

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.