Do Businesses Have a Collective Intelligence?

May 4, 2016

After working in corporate America for several years, I was amazed by the sheer audacity of its stupidity. I came to the conclusion that many people in corporate America lack intelligence and are slowly skirting insanity’s edge, so when I read Xconomy’s article, “Brainspace Aims To Harness ‘Collective Intelligence’ Of Businesses” made me giggle. I digress. Intelligence really does run rampant in businesses, especially in IT departments the keep modern companies up and running. The digital workspace has created a collective intelligence within a company’s enterprise system and the information is either accessed directly from the file hierarchy or through (the usually quicker) search box.

Keywords within the correct context pertaining to a company are extremely important to semantic search, which is why Brainspace invented a search software that creates a search ontology for individual companies. Brainspace says that all companies create collective intelligence within their systems and their software takes the digitized “brain” and produces a navigable map that organizes the key items into clusters.

“As the collection of digital data on how we work and live continues to grow, software companies like Brainspace are working on making the data more useful through analytics, artificial intelligence, and machine-learning techniques. For example, in 2014 Google acquired London-based Deep Mind Technologies, while Facebook runs a program called FAIR—Facebook AI Research. IBM Watson’s cognitive computing program has a significant presence in Austin, TX, where a small artificial intelligence cluster is growing.”

Building a search ontology by incorporating artificial intelligence into semantic search is a fantastic idea. Big data relies on deciphering information housed in the “collective intelligence,” but it can lack human reasoning to understanding context. An intelligent semantic search engine could do wonders that Google has not even built a startup for yet.

Whitney Grace, May 4, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph

Written by Stephen E. Arnold · Filed Under AI, Data, Google, News, Search

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.