Semantic Search: Clustering and Heat Maps Explain Creativity

May 8, 2016

I know zero about semantics as practiced at big time universities. I know about the same when it comes to semantic search. With my background as a tabula rasa, I read “A Semantic Map for Evaluating Creativity.” According to the write up:

We present a semantic map of words related with creativity. The aim is to empirically derive terms which can be used to rate processes or products of computational creativity. The words in the map are based on association studies per for med by human subjects and augmented with words derived from the literature (based on human raters).

After considerable text processing and a dose of analytics, the paper states:

… There is an overlap in the set of words formed by the two methods, but there are also some differences. Further investigations could reveal how these methods are related and if they are both needed (as complements) to arrive at more objective procedures for the evaluation of computational (and human) creativity.

I await a mid tier consulting firm’s for fee study about the applications of this technology in determining which companies are creative. And what about government use cases; for example, which entry lever professional is most creative. Then there are academic applications; for instance, which professors are their most creative. Creative folks can create creative ways to understand creativity. Stay tuned.

Stephen E Arnold, May 8, 2016

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