eBay Struggles with Cluttered, Unstructured Data, Deploys Artificial Intelligence Strategy
May 24, 2016
The article on Forbes titled eBay’s Next Move: Artificial Intelligence To Refine Product Searches predicts a strong future for eBay as the company moves further into machine learning. For roughly six years eBay has been working with Expertmaker, a Swedish AI and analytics company. Forbes believes that eBay may have recently purchased Expertmaker. The article explains the logic behind this logic,
“One of the key turnaround goals of eBay is to encourage sellers to define their products using structured data, making it easier for the marketplace to show relevant search results to buyers. The acquisition of Expertmaker should help the company in this initiative, given its expertise in artificial intelligence, machine learning and big data.”
The acquisition of Expertmaker should allow for a more comprehensive integration of eBay’s “noisy data.” Expertmaker’s AI strategy is based in genetics research, and has made great strides in extracting concealed value from data. For eBay, a company with hundreds of millions of listings clogging up the platform, Expertmaker’s approach might be the ticket to achieving a more streamlined, categorized search. If we take anything away from this, it is that eBay search currently does not work very well. At any rate, they are taking steps to improve their platform.
Chelsea Kerwin, May 24, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
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