Paid Posts and PageRank
May 27, 2016
Google users rely on the search engine’s quality-assurance algorithm, PageRank, to serve up the links most relevant to their query. Blogger and Google engineer Matt Cutts declares, reasonably enough, that “Paid Posts Should Not Affect Search Engines.” His employer, on the other hand, has long disagreed with this stance. Cutts concedes:
“We do take the subject of paid posts seriously and take action on them. In fact, we recently finished going through hundreds of ‘empty review’ reports — thank you for that feedback! That means that now is a great time to send us reports of link buyers or sellers that violate our guidelines. We use that information to improve our algorithms, but we also look through that feedback manually to find and follow leads.”
Well, that’s nice to know. However, Cutts emphasizes, no matter how rigorous the quality assurance, there is good reason users may not want paid posts to make it through PageRank at all. He explains:
“If you are searching for information about brain cancer or radiosurgery, you probably don’t want a company buying links in an attempt to show up higher in search engines. Other paid posts might not be as starkly life-or-death, but they can still pollute the ecology of the web. Marshall Kirkpatrick makes a similar point over at ReadWriteWeb. His argument is as simple as it is short: ‘Blogging is a beautiful thing. The prospect of this young media being overrun with “pay for play” pseudo-shilling is not an attractive one to us.’ I really can’t think of a better way to say it, so I’ll stop there.”
Cynthia Murrell, May 27, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
