Sinequa: Now Seeking US Partners
July 25, 2016
Sinequa, a French search vendor, is hunting for partners in the US. The news appears in “Sinequa Partner Advantage Program Empowers the Channel to Capitalize on Leading Cognitive Search & Analytics Technology.” If you liked the title of this article, you will love the subtitle:
Company Launches New Partner Program to Drive Cross-Industry Adoption of Cognitive Search & Analytics and Address Growing Customer Demands
Keywords galore. What I noted was the euphony of “leading cognitive search and analytics technology.” A number of outfits are chasing the “cognitive search” pot of gold. Competitors include the champion in declining quarterly revenue IBM. Then there are the assorted machine learning folks at the Alphabet Google thing. Plus there are various and sundry deep learning initiatives appearing on a daily basis from the money crucible in Sillycon Valley; for example, Indico, MetaMind, Ripjar, Synapsify, and, my favorite, Idibon. I just love “idibon.” So many associations from ichibon to bon bon. Good, right?
Partners flock like Zika bearing mosquitoes when there is big money in a reseller/OEM/integrator tie up.
I learned from the Sinequa write up about Sinequa:
Sinequa continues to grow its partnerships with leading global systems integrators and value-add resellers (VARs) as well vendors of enterprise application, cloud and Big Data. In an effort to address rising customer demands from Global Fortune 2000 organizations for turning data into actionable insights, Sinequa extends its worldwide network with partners seeking to enrich their Big Data/analytics offerings in key strategic markets such as banking, defense and security, life sciences, manufacturing, utilities and government. The Sinequa Partner Advantage Program enables channel and service partners to quickly capitalize on the high growth opportunity in cognitive search and analytics. Designed to empower partners with certification programs, technical support and world-class training, Sinequa also offers partners performance-based incentives and marketing support programs…Certified partners access the recently introduced Sinequa ES Version 10. Powered by Machine Learning capabilities at its core, this ground breaking version helps deliver deep analytics of contents and user behavior, offering information with continually improving relevance to users in their work environments.
A point I think is important: Sinequa was founded in 2002. That makes the company 14 years young. Not quite a start up but agile enough when it comes to cognitive technology.
I assume that in today’s economic environment, potential partners will be swarming like the Zika bearing mosquitoes in the river marsh near my home in Harrod’s Creek, Kentucky. These critters seem to fancy my chubby, 72 year old body.
I have noted, however, that some vendors of search are having to work extra hard to close deals. Examples range from Big Blue in Union Square to SLI Systems in New Zealand and parts in between.
The idea of partnering is a good one. Endeca rose to its legitimate $100 million plus in search revenue with its carefully crafted partnering program. On the other hand, the Google Search Appliance partners continue to regroup because the wiser minds at Mother Google killed off the pricey Google Search Appliance. I treasure my print out of the GSA schedule with the five and six digit license fees for the wonderful GB 7007 and 9009 models. Imagine a locked down appliance for the price of a pre acquisition Autonomy IDOL license. Then when the document capacity of the search appliance was reached, a customer could license more Google Search Appliances. I found this business model interesting because taxi meter pricing is often an issue for chief financial officers who want to budget for certain products and services.
The upside of partnerships is that, as Endeca learned, unusual opportunities can be discovered. Once the deal is closed, the lucky partner has an opportunity to tailor the search system to meet the needs of the customer. Once up and running, life is good. Renewals, customization, consulting, maintenance fees, and other oddments make a search vendor’s life one of comfort and joy. The downsides include lawsuits, squabbles, and disruptions from competitors.
Worth watching how Sinequa maneuvers in the US market. Other French search vendors have found the costs and cultural issues a bit of a headache. Examples range from Antidot, Pertimm, and Exalead among others. Do you use Qwant?
Stephen E Arnold, July 25, 2016
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