Verizon: From Baby Bell to Online Gong
August 1, 2016
I don’t have many thoughts about Verizon’s purchase of Yahoo. I am tired of the melting ice approach to Yahoo’s problems. I am bored with old-school online systems. I am disappointed that a Baby Bell is now a portal wanna be. Haven’t these folks heard of Snapchat and Pokémon Go?
I read “Verizon to Buy Yahoo’s Core Business for $4.8 Billion in Digital Ad Push.” The write up explains:
Verizon could combine data from AOL and Yahoo users in addition to its more than 100 million wireless customers to help advertisers target users based on online behavior and preferences.
Advertisers may want to have their products in Snapchat and Pokémon Go type environments.
As a former contractor to Bell Labs, I understand the problems of the “old” AT&T. But a Baby Bell doing the portal thing and aiming at Facebook and Google as digital ad competitors? Interesting.
Verizool. Catchy. Rhymes with drool.
Stephen E Arnold, August 1, 2016
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
