Attensity: A Big 404 in Text Analytics

October 1, 2016

Search vendors can save their business by embracing text analytics. Sounds like a wise statement, right? I would point out that our routine check of search and content processing companies turned up this inspiring Web page for Attensity, the Xerox Parc love child and once hot big dog in text analysis:

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Attensity joins a long list of search-related companies which have had to reinvent themselves.

The company pulled in $90 million from a “mystery investor” in 2014. A pundit tweeted in 2015:

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In February 2016, Attensity morphed into Sematell GmbH, a company with interaction solutions.

I mention this arabesque because it underscores:

  1. No single add on to enterprise search will “save” an information access company
  2. Enterprise search has become a utility function. Witness the shift to cloud based services like SearchBlox, appliances like Maxxcat, and open source options. Who will go out on a limb for a proprietary utility when open source variants are available and improving?
  3. Pundits who champion a company often have skin in the game. Self appointed experts for cognitive computing, predictive analytics, or semantic link analysis are tooting a horn without other instruments.

Attensity is a candidate to join the enterprise search Hall of Fame. In the shrine are Delphes, Entopia, et al. I anticipate more members, and I have a short list of “who is next” taped on my watch wall.

Stephen E Arnold, October 1, 2016

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