Crimping: Is the Method Used for Text Processing?
October 4, 2016
I read an article I found quite thought provoking. “Why Companies Make Their Products Worse” explains that reducing costs allows a manufacturer to expand the market for a product. The idea is that more people will buy a product if it is less expensive than a more sophisticated version of the product. The example which I highlighted in eyeshade green explained that IBM introduced an expensive printer in the 1980s. Then IBM manufactured the different version of the printer using cheaper labor. The folks from Big Blue added electronic components to make the cheaper printer slower. The result was a lower cost printer that was “worse” than the original.
Perhaps enterprise search and content processing is a hybrid of two or more creatures?
The write up explained that this approach to degrading a product to make more money has a name—crimping. The concept creates “product sabotage”; that is, intentionally degrading a product for business reasons.
The comments to the article offer additional examples and one helpful person with the handle Dadpolice stated:
The examples you give are accurate, but these aren’t relics of the past. They are incredibly common strategies that chip makers still use today.
I understand the hardware or tangible product application of this idea. I began to think about the use of the tactic by text processing vendors.
The Google Search Appliance may have been a product subject to crimping. As I recall, the most economical GSA was less than $2000, a price which was relatively easy to justify in many organizations. Over the years, the low cost option disappeared and the prices for the Google Search Appliances soared to Autonomy- and Fast Search-levels.
Other vendors introduced search and content processing systems, but the prices remained lofty. Search and content processing in an organization never seemed to get less expensive when one considered the resources required, the license fees, the “customer” support, the upgrades, and the engineering for customization and optimization.
My hypothesis is that enterprise content processing does not yield compelling examples like the IBM printer example.
Perhaps the adoption rate for open source content processing reflects a pent up demand for “crimping”? Perhaps some clever graduate student would take the initiative to examine the content processing product prices? Licensees spend for sophisticated solution systems like those available from outfits like IBM and Palantir Technologies. The money comes from the engineering and what I call “soft” charges; that is, training, customer support, and engineering and consulting services.
At the other end of the content processing spectrum are open source solutions. The middle between free or low cost systems and high end solutions does not have too many examples. I am confident there are some, but I could identify Funnelback, dtSearch, and a handful of other outfits.
Perhaps “crimping” is not a universal principle? On the other hand, perhaps content processing is an example of a technical software which has its own idiosyncrasies.
Content processing products, I believe, become worse over time. The reason is not “crimping.” The trajectory of lousiness comes from:
- Layering features on keyword retrieval in hopes of finding a way to generate keen buyer interest
- Adding features helps justify price increases
- The greater the complexity of the system, the less likely the licensee will be able to fiddle with the system
- A refusal to admit that content processing is a core component of many other types of software so “finding information” has become a standard component for other applications.
If content processing is idiosyncratic, that might explain why investors pour money into content processing companies which have little chance to generate sufficient revenue to pay off investors, generate a profit, and build a sustainable business. Enterprise search and content processing vendors seem to be in a state of reinventing or reimagining themselves. Guitar makers just pursue cost cutting and expand their market. It is not so easy for content processing companies.
Stephen E Arnold, October 4, 2016
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2 Responses to “Crimping: Is the Method Used for Text Processing?”
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