Online and without Ooomph: Social Content

October 15, 2016

I am surprised when Scientific American Magazine runs a story somewhat related to online information access. Navigate to read “The Bright Side of Internet Shaming.” The main point is that shaming has “become so common that it might soon begin to lose its impact.” Careful wording, of course. It is Scientific American, and the write up has few facts of the scientific ilk.

I highlighted this passage:

…these days public shaming are increasingly frequent. They’ve become a new kind of grisly entertainment, like a national reality show.

Yep, another opinion from Scientific American.

I then circled in Hawthorne Scarlet A red:

there’s a certain kind of hope in the increasing regularity of shamings. As they become commonplace, maybe they’ll lose their ability to shock. The same kinds of ugly tweets have been repeated so many times, they’re starting to become boilerplate.

I don’t pay much attention to social media unless the data are part of a project. I have a tough time distinguishing misinformation, disinformation, and run of the mill information.

What’s the relationship to search? Locating “shaming” type messages is difficult. Social media search engines don’t work particularly well. The half hearted attempts at indexing are not consistent. No surprise in that because user generated input is often uninformed input, particularly when it comes to indexing.

My thought is that Scientific American reflects shaming. The write up is not scientific. I would have found the article more interesting if:

  • Data based on tweet or Facebook post analyses based on negative or “shaming” words
  • Facts about the increase or decrease in “shaming” language for some “boilerplate” words
  • A Palantir-type link analysis illustrating the centroids for one solid shaming example.

Scientific American has redefined science it seems. Thus, a search for science might return a false drop for the magazine. I will skip the logic of the write up because the argument strikes me as subjective American thought.

Stephen E Arnold, October 15, 2016

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