EasyAsk Guarantees Revenue Boost with Its eCommerce Search System
November 26, 2016
I read “How EasyAsk Will Help You Drive 23 to 121% Higher eCommerce Revenues: Guaranteed.” The headline is quite different from most search vendors’ announcements. Search vendors, in my experience, do not guarantee anything: Uptime, fees, performance. EasyAsk, a natural language search technology vendor, is guaranteeing more eCommerce revenues. Like most information available online, I assume that the facts are correct.
I highlighted this statement:
Within 90 days of the EasyAsk implementation, 95% of internal searches were returning the right results – nearly eliminating the dreaded no-results pages. The results have been outstanding;
- Search conversion has increased by 54%
- Revenue from search has seen a boost of over 71%
- Transactions are up 81%
Unlike SOLR, EasyAsk offers powerful merchandising tools that are intuitive, easy-to-use and maintained by business users instead of programmers.
Now the “guarantee” part:
We [EasyAsk] will contractually guarantee that EasyAsk will drive at least 20% more revenue from search.
Here’s how:
- We will take a baseline benchmark measuring revenue, conversion rate and average transactions on your existing search engine.
- We will work with you to deploy and implement EasyAsk’s eCommerce suite to provide you with advanced Natural Language semantic search and merchandising.
- Within 90 days of implementation, we will perform a new benchmark that measures revenue, conversion rate and average transactions and compare them with the original baseline. EasyAsk will contractually guarantee to drive at least 20% more revenue.
The write up explains that there is no risk to the eCommerce vendor who embraces EasyAsk.
There you go. A New Year’s gift which is six weeks early.
Stephen E Arnold, November 26, 2016
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