Data Mining Firm Cambridge Analytica Set to Capture Trump White House Communications Contract and Trump Organization Sales Contract
February 13, 2017
The article titled Data Firm in Talks for Role in White House Messaging — And Trump Business on The Guardian discusses the future role of Cambridge Analytica in both White House communication and the Trump Organization as well. Cambridge Analytica is a data company based out of London that boasts crucial marketing and psychological data on roughly 230 million Americans. The article points out,
Cambridge’s data could be helpful in both “driving sales and driving policy goals”, said the digital source, adding: “Cambridge is positioned to be the preferred vendor for all of that.”… The potential windfall for the company comes after the Mercers and Cambridge played key roles in Trump’s victory. Cambridge Analytica was tapped as a leading campaign data vendor as the Mercers… The Mercers reportedly pushed for the addition of a few top campaign aides, including Bannon and Kellyanne Conway, who became campaign manager.
Robert Mercer is a major investor in Cambridge Analytica as well as Breitbart News, Steve Bannon’s alt-right news organization. Steve Bannon is also on the board of Cambridge Analytica. The entanglements mount. Prior to potentially snagging these two wildly conflicting contracts, Cambridge Analytica helped Trump win the presidency with their data modeling and psychological profiling that focuses on building intimate relationships between brands and consumers to drive action.
Chelsea Kerwin, February 13, 2017
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
