Intellisophic / Linkapedia
February 24, 2017
Intellisophic identifies itself as a Linkapedia company. Poking around Linkapedia’s ownership revealed some interesting factoids:
- Linkapedia is funded in part by GITP Ventures and SEMMX (possible a Semper fund)
- The company operates in Hawaii and Pennsylvania
- One of the founders is a monk / Zen master. (Calm is a useful characteristic when trying to spin money from a search machine.)
First, Intellisophic. The company describes itself this way at this link:
Intellisophic is the world’s largest provider of taxonomic content. Unlike other methods for taxonomy development that are limited by the expense of corporate librarians and subject matter experts, Intellisophic content is machine developed, leveraging knowledge from respected reference works. The taxonomies are unbounded by subject coverage and cost significantly less to create. The taxonomy library covers five million topic areas defined by hundreds of millions of terms. Our taxonomy library is constantly growing with the addition of new titles and publishing partners.
In addition, Intellisophic’s technology—Orthogonal Corpus Indexing—can identify concepts in large collections of text. The system can be sued to enrich an existing technology, business intelligence, and search. One angle Intellisophic exploits is its use of reference and educational books. The company is in the “content intelligence” market.
Second, the “parent” of Intellisophic is Linkapedia. This public facing Web site allows a user to run a query and see factoids, links about a topic. Plus, Linkapedia has specialist collections of content bundles; for example, lifestyle, pets, and spirituality. I did some clicking around and found that certain topics were not populated; for instance, Lifestyle, Cars, and Brands. No brand information appeared for me. I stumbled into a lengthy explanation of the privacy policy related to a mathematics discussion group. I backtracked, trying to get access the actual group and failed. I think the idea is an interesting one, but more work is needed. My test query for “enterprise search” presented links to Convera and a number of obscure search related Web sites.
The company is described this way in Crunchbase:
Linkapedia is an interest based advertising platform that enables publishers and advertisers to monetize their traffic, and distribute their content to engaged audiences. As opposed to a plain search engine which delivers what users already know, Linkapedia’s AI algorithms understand the interests of users and helps them discover something new they may like even if they don’t already know to look for it. With Linkapedia content marketers can now add Discovery as a new powerful marketing channel like Search and Social.
Like other search related services, Linkapedia uses smart software. Crunchbase states:
What makes Linkapedia stand out is its AI discovery engine that understands every facet of human knowledge. “There’s always something for you on Linkapedia”. The way the platform works is simple: people discover information by exploring a knowledge directory (map) to find what interests them. Our algorithms show content and native ads precisely tailored to their interests. Linkapedia currently has hundreds of million interest headlines or posts from the worlds most popular sources. The significance of a post is that “someone thought something related to your interest was good enough to be saved or shared at a later time.” The potential of a post is that it is extremely specific to user interests and has been extracted from recognized authorities on millions of topics.
Interesting. Search positioned as indexing, discovery, social, and advertising.
Stephen E Arnold, February 24, 2017
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