Mobile App Usage on the Rise from 34% of Consumer Time in 2013 to 50% in 2016
February 24, 2017
Bad news, Google. The article titled Smartphone Apps Now Account for Half the Time Americans Spend Online on TechCrunch reveals that mobile applications are still on the rise. Throw in tablet apps and the total almost hits 60%. Google is already working to maintain relevancy with its In Apps feature for Androids, which searches inside apps themselves. The article explains,
This shift towards apps is exactly why Google has been working to integrate the “web of apps” into its search engine, and to make surfacing the information hidden in apps something its Google Search app is capable of handling. Our app usage has grown not only because of the ubiquity of smartphones, but also other factors – like faster speeds provided by 4G LTE networks, and smartphones with larger screens that make sitting at a desktop less of a necessity.
What apps are taking up the most of our time? Just the ones you would expect, such as Facebook, Messenger, YouTube, and Google Maps. But Pokemon Go is the little app that could, edging out Snapchat and Pinterest in the ranking of the top 15 mobile apps. According to a report from Senor Tower, Pokemon Go has gone beyond 180 million daily downloads. The growth of consumer time spent on apps is expected to keep growing, but comScore reassuringly states that desktops will also remain a key part of consumer’s lives for many years to come.
Chelsea Kerwin, February 24, 2017
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
