Companies As Countries: Facebook Plans for Its Social Nation State
February 26, 2017
I read some of the Facebook manifesto. About half way through the screed I thought I was back in a class I audited decades ago about alternative political structures. That class struck me as intellectual confection, a bit like science fiction in 1962. The Facebook manifesto shared some ingredients, but it is an altogether different recipe for a new type of political construct. Facebook, not Google, is the big dog of information control. Lots of folks will not be happy; for example, traditional “real” journalists who want to pull the info-yarn and knit their vision of the perfect muffler and other countries who want to manage their information flows.
I thought about my “here we go again” reaction when I read “Facebook Plans to Rewire Your Life. Be Afraid.” Sorry, I am not afraid. Maybe when I was a bit younger, but 74 years of “innovative” thinking have dulled my senses. The write up which is from the “real” journalism outfit Bloomberg is more sensitive than I am. If you are a Facebooker, you will be happy with the Zuck’s manifesto. If you are struggling to figure out what is going on with hundreds of millions of people checking their “friends” and their “likes,” you will want to read the “real news” about Facebook.
Spoiler: Facebook is a new type of country.
The write up “reports”:
Facebook — launched, in Zuckerberg’s own words five years ago, to “extend people’s capacity to build and maintain relationships” — is turning into something of an extraterritorial state run by a small, unelected government that relies extensively on privately held algorithms for social engineering.
Yep, the same “we can do it better” thinking has infused many other high technology companies. Some see the attitude as arrogance. I see the approach as an extension of a high school math team. No one in the high school cares that much about the boys and girls who do not struggle to understand calculus. Those in the math club know that the other kids in the school just don’t “get it.”
The thinking has created some nifty technology. There’s the GOOG. There’s Palantir. There’s Uber. No doubt these companies have found traction in a world which seems to lack shared cultural norms and nation states which seem to be like a cookie jar from which elected officials take handfuls of cash.
The write up points out:
As for the “rewired” information infrastructure, it has helped to chase people into ideological silos and feed them content that reinforces confirmation biases. Facebook actively created the silos by fine-tuning the algorithm that lies at its center — the one that forms a user’s news feed. The algorithm prioritizes what it shows a user based, in large measure, on how many times the user has recently interacted with the poster and on the number of “likes” and comments the post has garnered. In other words, it stresses the most emotionally engaging posts from the people to whom you are drawn — during an election campaign, a recipe for a filter bubble and, what’s more, for amplifying emotional rather than rational arguments.
The traditional real journalists are supposed to do this job. Well, that’s real news. The New York Times wants to be like Netflix. Sounds great. In practice, well, the NYT is a newspaper with some baggage and maybe not enough cash to buy a ticket to zip zip land.
The real news story makes an interesting assertion:
It’s absurd to expect humility from Silicon Valley heroes. But Zuckerberg should realize that by trying to shape how people use Facebook, he may be creating a monster. His company’s other services — Messenger and WhatsApp — merely allow users to communicate without any interference, and that simple function is the source of the least controversial examples in Zuckerberg’s manifesto. “In Kenya, whole villages are in WhatsApp groups together, including their representatives,” the Facebook CEO writes. Well, so are my kids’ school mates, and that’s great.
But great translates to “virtual identify suicide.”
The fix? Get those billion people to cancel their accounts. Yep, that will work in the country of Facebook. I am, however, not afraid. Of course, I don’t use Facebook, worry about likes, or keep in touch with those folks from that audited class.
From my point of view, Facebook and Google to a lesser extent have been chugging along for years. Now the railroad want to lay new track. Your farm in the way? Well, there is a solution. Build the track anyway.
Stephen E Arnold, February 26, 2017
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