Beta-Stage Video Sharing Platform BitChute Tosses Gauntlet at YouTube
March 28, 2017
The article on ITWire titled BitChute: The First Serious YouTube Competitor? touts the new video sharing platform, BitChute. Never heard of it? Don’t feel bad, neither has anyone else, it is still in the beta stage. But the article argues that BitChute’s peer-to-peer technology may make it a serious threat to YouTube. YouTube has always had the upper hand when it came to centralized servers, especially since being acquired by Google, due to its enormous resources. The article explains how BitChute may challenge YouTube,
An example of the peer-to-peer model being used to scale up online is the creation of Skype in 2003. By 2012, Skype, the first Internet telephony application to use peer-to-peer technology, had carved out a market share of more than 30%. Not only does BitChute use different technology, its principles are clearly outlined in its FAQ, in which it is revealed that the website’s existence is in response to YouTube’s failure to cater to independent content creators.
BitChute broadcasts its disruptive intentions in the FAQs, setting up a David and Goliath archetype. YouTube’s strike system, which goes by the honor code more than anything else, alongside its history of demonetization of advertisements, plays directly into the hands of a company like BitChute. The startup calls for freedom of expression, decentralization, and customized pairings for monetization.
Chelsea Kerwin, March 28, 2017
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