Facebook Excitement: The Digital Country and Kids
May 4, 2017
I read “Facebook Admits Oversight after Leak Reveals Internal Research On Vulnerable Children.” The write up reports that an Australian newspaper:
reported that Facebook executives in Australia used algorithms to collect data on more than six million young people in Australia and New Zealand, “indicating moments when young people need a confidence boost.”
The idea one or more Facebook professionals had strikes me as one with potential. If an online service can identify a person’s moment of weakness, that online service could deliver content designed to leverage that insight. The article said:
The data analysis — marked “Confidential: Internal Only” — was intended to reveal when young people feel “worthless” or “insecure,” thus creating a potential opening for specific marketing messages, according to The Australian. The newspaper said this case of data mining could violate Australia’s legal standards for advertising and marketing to children.
Not surprisingly, the “real” journalism said:
“Facebook has an established process to review the research we perform,” the statement continued. “This research did not follow that process, and we are reviewing the details to correct the oversight.”
When Facebook seemed to be filtering advertising based on race, Facebook said:
“Discriminatory advertising has no place on Facebook.”
My reaction is to this revelation is, “What? This type of content shaping is news?”
My hunch is that some folks forget that when advertisers suggest one has a lousy complexion, particularly a disfiguring rash, the entire point is to dig at insecurities. When I buy the book Flow for a friend, I suddenly get lots of psycho-babble recommendations from Amazon.
Facebook, like any other sales oriented and ad hungry outfit, is going to push as many psychological buttons as possible to generate revenue. I have a hypothesis that the dependence some people have on Facebook “success” is part of the online business model.
What’s the fix?
“Fix” is a good word. The answer is, “More social dependence.”
In my experience, drug dealers do not do intervention. The customer keeps coming back until he or she doesn’t.
Enforcement seems to be a hit-and-miss solutions. Intervention makes some Hollywood types oodles of money in reality programming. Social welfare programs slump into bureaucratic floundering.
Could it be that online dependence is a cultural phenomenon. Facebook is in the right place at the right time. Technology makes it easy to refine messages for maximum financial value.
Interesting challenge, and the thrashing about for a “fix” will be fascinating to watch. Perhaps the events will be live streamed on Facebook? That may provide a boost in confidence to Facebook users and to advertisers. Win win.
Stephen E Arnold, May 4, 2017
Comments
2 Responses to “Facebook Excitement: The Digital Country and Kids”
-
- Subscribe to Beyond Search
Feature archive
News archive
-
An intriguing discussion is worth comment.
There’s no doubt that that you need to publish more about this subject, it might not
be a taboo matter but generally folks don’t discuss such topics.
To the next! Cheers!!
Hello, this weekend is pleasant designed for me, for the reason that this moment i am reading this great educational paragraph here at my home.|