Whirlpool Snaps up Yummly, Recipe Search Engine
June 2, 2017
IBM Watson’s book or recipes may have been a harbinger for foodies. Now Whirlpool, the appliance manufacturer, has taken another step into the future with the acquisition of tech start-up company Yummly, a recipe search engine/shopping list creator with 20 million users. Terms of the deal have not been made public.
Techcrunch reports in Whirlpool Acquires Yummly, The Recipe Search Engine Last Valued At $100M:
Yummly basically can help extend the kinds of services that Whirlpool can offer … it can (generate) more recipes and other suggestions for your food items; Yummly has created a lot of specific parameters for recipe searches which help make results more specific to what users need.
Yummly will maintain its offices and act as a subsidiary of Whirlpool. The acquisition provides Whirlpool with new avenues into technology and Yummly with a source a revenue as it continues to grow.
As tech start-ups continue to spring up and established companies evolve, nothing remains the same. Whirlpool seems to agree with us at Beyond Search. IBM Watson’s recipes are more like kale sandwiches than a trucker’s special.
Mary Pattengill, June 2, 2017
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