Giffying All the Way to Profits
June 7, 2017
Giphy, the GIF search engine has secured $150 funding at $600 million valuations. What started as a web crawler is on its way to profitability.
Business Insider in an article titled Inside the GIF Factory: How Giphy Plans to Build a Real Business by Animating the Internet says:
Giphy isn’t profitable yet. In fact, the company doesn’t even have a reliable means of generating revenue at this point. But now that GIFs are an ingrained aspect of online behavior, the company is hard at work drafting a blueprint to turn its popular service into a money-making business.
Though there are multiple ways to monetize GIFs, a mainstay of personal messages and online forums and social media networks, Alex Chung, the founder is yet to find a way to monetize it. Giphy can be integrated into various communication tools for inserting reaction GIFs into comments. Internet users also flock to the website to get entertained. The website claims to have 150 million users daily. With that kind of user base, it would not be difficult for the company to turn profitable.
Vishal Ingole, June 7, 2017
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
