Google Abandons Email Ads; Stops Reading User Emails
July 11, 2017
Gmail, the largest email provider, has stopped the email ads program after enterprise customers raised concerns over privacy and enterprise data.
As reported by Bloomberg in an article titled Google Will Stop Reading Your Emails for Gmail Ads, the author of the article says:
Google is stopping one of the most controversial advertising formats: ads inside Gmail that scan users’ email contents. The decision didn’t come from Google’s ad team, but from its cloud unit, which is angling to sign up more corporate customers.
Launched on in April 2004, Gmail initially was an invitation only email service. As the user base increased, the then parent company Google decided to sell ad space within the mailbox to advertisers based on email contents.
Gmail now will abandon this practice as many corporate clients have enrolled for the paid version of the email named G Suites. The decision came from Diane Greene, who heads the Cloud division of Alphabet, Inc. Alphabet’s dominance over search engine business continues. The next bastion might be Cloud services, as indicated by this move. Right, Google?
Vishal Ingole, July 11, 2017
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