The Secret to Success for Apple and Google
July 25, 2017
What makes them so special? As part of their 10 Lessons from 10 Years of The World’s Most Innovative Companies series, Fast Company explains “Why Apple and Google Are Titans.” The article examines what these two historically very different companies hold in common. In a nutshell, each was built around purposeful innovation at breakneck speeds. Writer Robert Safin observes:
Innovation is not a onetime activity. It is a philosophy and culture. The fruits of innovation do not unfold on schedule, in a single year, along a straight line. To stay up with—and ahead of—the changes in today’s world, you need to be always moving, trying new things, fueled by an internal restlessness. This is at the heart of both Apple and Google. …
The critical corollary, then, to that need-for-speed: a need for purpose. Having a clearly understood mission behind an enterprise allows everyone to prioritize, in real time, to quickly assess which changes are worth responding to and what lens to use in addressing them. Apple and Google have always had this framework, from Steve Jobs’s mission of ‘making tools for the mind that advance humankind’ to Google founders Larry Page and Sergey Brin’s pledge to ‘do no evil’ while ‘organizing the world’s information.’
It is easy to underestimate each of these companies, Safin notes. It can seem as though Apple has been simply riding the connectivity wave in its iPhone surfboard, but we’re reminded how Apple has had to evolve and pivot to get and stay, at the fore. As for Google, one might think it has simply been lucky that internet search has become ubiquitous. However, Google has actually taken risk after risk, many of which turned out to be valuable only for their lessons. See the article for more examples about each company.
Cynthia Murrell, July 25, 2017
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