Smartlogic: A Buzzword Blizzard
August 2, 2017
I read “Semantic Enhancement Server.” Interesting stuff. The technology struck me as a cross between indexing, good old enterprise search, and assorted technologies. Individuals who are shopping for an automatic indexing systems (either with expensive, time consuming hand coded rules or a more Autonomy-like automatic approach) will want to kick the tires of the Smartlogic system. In addition to the echoes of the SchemaLogic approach, I noted a Thomson submachine gun firing buzzwords; for example:
best bets (I’m feeling lucky?)
dynamic summaries (like Island Software’s approach in the 1990s)
faceted search (hello, Endeca?)
model
navigator (like the Siderean “navigator”?)
real time
related topics (clustering like Vivisimo’s)
semantic (of course)
taxonomy
topic maps
topic pages (a Google report as described in US29970198481)
topic path browser (aka breadcrumbs?)
visualization
What struck me after I compiled this list about a system that “drives exceptional user search experiences” was that Smartlogic is repeating the marketing approach of traditional vendors of enterprise search. The marketing lingo and “one size fits all” triggered thoughts of Convera, Delphes, Entopia, Fast Search & Transfer, and Siderean Software, among others.
I asked myself:
Is it possible for one company’s software to perform such a remarkable array of functions in a way that is easy to implement, affordable, and scalable? There are industrial strength systems which perform many of these functions. Examples range from BAE’s intelligence system to the Palantir Gotham platform.
My hypothesis is that Smartlogic might struggle to process a real time flow of WhatsApp messages, YouTube content, and mobile phone intercept voice calls. Toss in the multi language content which is becoming increasingly important to enterprises, and the notional balloon I am floating says, “Generating buzzwords and associated over inflated expectations is really easy. Delivering high accuracy, affordable, and scalable content processing is a bit more difficult.”
Perhaps Smartlogic has cracked the content processing equivalent of the Voynich manuscript.
Will buzzwords crack the Voynich manuscript’s inscrutable text? What if Voynich is a fake? How will modern content processing systems deal with this type of content? Running some content processing tests might provide some insight into systems which possess Watson-esque capabilities.
What happened to those vendors like Convera, Delphes, Entopia, Fast Search & Transfer, and Siderean Software, among others? (Free profiles of these companies are available at www.xenky.com/vendor-profiles.) Oh, that’s right. The reality of the marketplace did not match the companies’ assertions about technology. Investors and licensees of some of these systems were able to survive the buzzword blizzard. Some became the digital equivalent of Ötzi, 5,300 year old iceman.
Stephen E Arnold, August 2, 2017
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One Response to “Smartlogic: A Buzzword Blizzard”
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Ah, Steve, you’ve entirely missed the point, haven’t you? Smartlogic Semaphore is a model driven semantic platform. Semantic Enhancement Server is a Semaphore component that makes the semantic model available to a wide variety of applications (including search engines) in order to augment the capabilities of those systems with meaning and context. We’re not a search engine, we don’t try to be, nor do we advertise ourselves as such. But we DO make search engines work better. It is our semantic approach to the problem of unproductive search that has won Semaphore a Visionary designation in Gartner’s Magic Quadrant for Insight Engines (sorry I can’t provide a link – it’s behind the Gartner pay wall).
I’m sorry to see you taking Semantic Enhancement Server out of the overall context of Semaphore.