Google: A Me Too from Mountain View
August 7, 2017
It is a tough world out there for a seller of online ads. From my point of view, the concentration of online advertising in the hands of Facebook and Google is a natural consequence of digital disintermediation. He who is most like the old Bell Telephone wins.
What does one do when an upstart comes up with a better idea? If one is a giant company’s chief innovator, the answer is obvious: Imitate, then use the power of scale to take lots of money.
I thought about this characteristic of online when I read “Google Reportedly Building Its Own Snapchat Competitor.” I would have used the word “killer,” not competitor, but that’s why I am a 74 year old retired person in rural Kentucky.
The write up (which may be a recycled variant of another real journalism effort) said:
Google is working on its answer to Snapchat. It’s called Stamp — a portmanteau of “stories” and “AMP,” the acronym for Accelerated Mobile Pages …The new platform would be similar to Snapchat’s Discover feature, where publishers create and share made-for-Snapchat (or repurposed-for-Snapchat) content.
Didn’t Google try to buy Snap when it was just Snapchat?
Moral of the story:
The model and wife of Snapchat CEO Evan Spiegel has historically not been too thrilled about other tech companies ripping off her husband’s product. “Do they have to steal all of my partner’s ideas? I’m so appalled by that … When you directly copy someone, that’s not innovation.”
Steal?
Nah, that’s innovation the online way.
Stephen E Arnold, August 7, 2017
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