Accenture Makes Two Key Acquisitions
August 29, 2017
Whither search innovation? It seems the future of search is now about making what’s available work as best it can. We observe yet another effort to purchase existing search technology and plug it into an existing framework; DMN reports, “Accenture Acquires Brand Learning and Search Technologies.” Brand Learning is a marketing and sales consultancy, and Search Technologies is a technology services firm. Will Accenture, a professional-services firm, work to improve the search and analysis functionalities within their newly acquired tools? DMN’s Managing Editor Elyse Dupre reports:
A press release states that Brand Learning’s advisory team will join the management consulting and industry specialists within Accenture’s Customer and Channels practice. The partnership, according to the press release, will enhance Accenture’s offerings in terms of marketing and sales strategy, organizational design, industry-specific consulting, and HR and leadership.
It is unclear whether the “advisory team” includes any of the talent behind Brand Learning’s software. As for the Search Technologies folks, the article gives us more reason to hope for further innovation. Citing another press release, Dupre notes that company’s API-level data connectors will greatly boost Accenture’s ability to access unstructured data, and continues:
Search Technologies will join the data scientists and engineers within Accenture Analytics. According to the press release, this team will focus on creating solutions that make unstructured content (e.g. social media, video, voice, and audio) easily searchable, which will support data discovery, analytics, and reporting. Accenture’s Global Delivery Network will also add a delivery center in Costa Rica, the release states, which will serve as the home-base for the more than 70 Search Technologies big data engineers who reside there. This team focuses on customer and content analytics, the release explains, and will work with Accenture Interactive’s digital content production and marketing services professionals.
Furthermore, Kamran Khan, president and CEO of Search Technologies, will now lead a new content analytics team that will reside within Accenture Analytics.
Let us hope those 70 engineers are given the freedom and incentive to get creative. Stay tuned.
Cynthia Murrell, August 29, 2017
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We at Search Technologies are very excited about joining Accenture Analytics. For Accenture it brings together experts that can create solutions to gain insight from structured as well as unstructured data. For Search Technologies, our staff sees green field opportunities to improve the state-of-the art in search, integrated into the broader field of data analytics.