Watson IBMs Only Chance at Avoiding Extinction
September 1, 2017
IBM is facing a massive problem as stock prices continue to drop – they aren’t relevant anymore. While new companies like Amazon and Facebook, along with fellow oldies Apple and Google, continue to grow in popularity and revenue, IBM is slowly but surely falling behind.
Forbes got straight to the point, recently, telling IBM to ‘go big or go home’. Their advice?
Rometty should aggressively rebrand IBM by simply naming it after the one thing in which IBM remains a market leader – Watson. All efforts in the cloud should be geared towards not just acting as a service provider but differentiating IBM by tailoring Watson’s services to the given client’s data so it can augment their decision-making. While they’re at it they can rename their cloud effort Watson Cloud.
Continuing with Forbes analysis of IBM’s situation, at the end of the day if the average millennial, I mean American, can’t use their AI technology in their day-to-day lives, they don’t care about it. The end. For IBM to catch up with the pack they must start routing their resources and attention to expanding Watson – and quickly.
Catherine Lamsfuss, September 1, 2017
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