Twitch Incorporates ClipMine Discovery Tools
September 18, 2017
Gameplay-streaming site Twitch has adapted the platform of their acquisition ClipMine, originally developed for adding annotations to online videos, into a metadata-generator for its users. (Twitch is owned by Amazon.) TechCrunch reports the development in, “Twitch Acquired Video Indexing Platform ClipMine to Power New Discovery Features.” Writer Sarah Perez tells us:
The startup’s technology is now being put to use to translate visual information in videos – like objects, text, logos and scenes – into metadata that can help people more easily find the streams they want to watch. Launched back in 2015, ClipMine had originally introduced a platform designed for crowdsourced tagging and annotations. The idea then was to offer a technology that could sit over top videos on the web – like those on YouTube, Vimeo or DailyMotion – that allowed users to add their own annotations. This, in turn, would help other viewers find the part of the video they wanted to watch, while also helping video publishers learn more about which sections were getting clicked on the most.
Based in Palo Alto, ClipMine went on to make indexing tools for the e-sports field and to incorporate computer vision and machine learning into their work. Their platform’s ability to identify content within videos caught Twitch’s eye; Perez explains:
Traditionally, online video content is indexed much like the web – using metadata like titles, tags, descriptions, and captions. But Twitch’s streams are live, and don’t have as much metadata to index. That’s where a technology like ClipMine can help. Streamers don’t have to do anything differently than usual to have their videos indexed, instead, ClipMine will analyze and categorize the content in real-time.
ClipMine’s technology has already been incorporated into stream-discovery tools for two games from Blizzard Entertainment, “Overwatch” and “Hearthstone;” see the article for more specifics on how and why. Through its blog, Twitch indicates that more innovations are on the way.
Cynthia Murrell, September 18, 2017
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