Microsoft Does Not Make Renault Go Vroom Vroom
November 15, 2017
In the formula one racing world, Renault was performing poorly. Then Google stepped in, poured its artificial intelligence technology into Renault’s gas tanks, and bragged about how the formula one team is underperforming. In a PR blunder, The Register shares how Microsoft boasted about helping Renault in last place, “Microsoft’s AI Is So Good It Steered Renault Into Bottom Of The F1 League.”
We all know that Microsoft likes to be the best of the best and they like to brag about their success, but sometimes the company really needs to keep its mouth shut. Microsoft sang its own praises when it explained how they helped the Renault Formula 1 racing team achieve its current seventh-place standing. How did they help achieve this honor? By using none other than Azure Machine Learning, Stream Analytics, Dynamics 365, and other Microsoft software to bolster the racing team.
Renault said that being seventh is “pole position in our world.” They employ Microsoft’s technology to analyze data from thousands of sensor channels and to analyze vehicle performance.
The idea, says Microsoft, is to use the machine learning to perform calculations and analysis that would otherwise take up the time of a team of engineers.
Additionally, the Windows giant says the Renault design team is using its HoloLens augmented reality platform to study and improve car and engine designs – something that d’Imbleval sees not only more successful Formula One teams, but also the fans themselves, taking up in the coming years.
The article then explains that in the future fans will be able to wear HoloLens and have access to the same data as the drivers. Interesting thought, but Nascar is already doing something similar. Also bragging about the seventh place is not the best way to upset your software Microsoft.
Whitney Grace, November 15, 2017
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