IBM Watson Marketing Breakthrough: Cognitive Solutioning
February 19, 2018
I don’t pay much attention to IBM Watson. I admit that for a while I found the wild and crazy marketing amusing. I do want to point to “If You Don’t Like What IBM Is Pitching, Blame Watson: It’s Generating Sales ‘Solutions’ Now.” The write up allegedly recycles some confidential IBM information. I pulled this item out for future reference:
Internal documents seen by The Register reveal the tech goliath has developed something it calls “cognitive solutioning,” to be deployed when Big Blue is asked to do a job that can’t easily be scoped from its service catalogue.
I solution, you solution, IBM solutions. See the noun works as a “verb.” Amazing.
I am not sure what this passage means, but I circled it in red. It seems to suggest yet another massive achievement by Watson:
One document, which explains “cognitive solutioning” to IBM’s staff, says Big Blue has big plans for the Watson-fuelled service in 2018 and expects it to soon enable “real-time co-creation of solutions with clients” and do so at such speed that IBM services gains an advantage over its rivals. A roadmap for the service calls for a “cognitive solutions designer” to be hard at work in the second half of 2018, fuelled by 10,000 knowledge base articles.
Doesn’t Microsoft have a knowledgebase with lots KB articles, some of which do nifty things with a mouse click. Imagine an IBM KB system operating on global banking installations. Mouth watering solutioning ahead.
Stephen E Arnold, February 19, 2018
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