Reddit Turns to Bing for AI Prowess
March 19, 2018
This is an interesting development—MSPoweruser announces, “Reddit Partners with Microsoft and Bing for AI Tools.” We’d though Reddit was thrilled with Solr. Reddit CEO Alexis Ohanian announced the partnership at the Everyday AI event in San Francisco, saying his company required “AI heavy lifting” to analyze the incredible amounts of data it collects. For its part, Bing gets access to valuable data. Writer Surur tells us:
The partnership will benefit both parties with Reddit contributing content to Bing such as AMAs and advertising upcoming AMAs and Reddit Answers and Microsoft making subreddit content more visible in their search results. Now when searching for a subreddit in Bing it will deliver a live snapshot of the top threads in the subreddit. Ohanian noted that Reddit is the largest answer database of nuanced, verified answers, offering an amazing resource to Bing. He noted that the Bing partnership was like a crown jewel for Reddit and just scratches the surface of what is possible with Microsoft’s AI expertise and Reddit data. For companies who use Reddit for professional and commercial reasons, Reddit will be offering the Power BI suite of solution templates for brand management and targeting on Reddit which will enable brands, marketers, and budget owners to quickly analyze their Reddit footprint and determine how, where, and with whom to engage in the Reddit community.
With 330 million active monthly users, Reddit is about the same size as Twitter; that is indeed a lot of data. Surur points us to Reddit’s blog post on the subject for more information.
Cynthia Murrell, March 19, 2018
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