Payoff in Shopping Speed Up
March 30, 2018
Mobile shopping is a major priority for just about anyone who does sales outside of only a brick and mortar store. The increasing attention to this economy has led to the big names online beefing up their services and the results are astounding. We learned more from a recent IT ProPortal story, “Google Reveals New Mobile Shopping Tools.”
According to the story:
“Businesses have not prioritized their mobile sites and now that more online shopping than ever is done from a smartphone, this needs to change. Google’s analysis suggests that by improving mobile load time from six to three seconds that an average site could see an increase of $255,000 in annual revenue.”
That’s an incredible number, especially for smaller businesses. But that’s not all. Oddly, some of the most impressive innovations in mobile shopping comes from the restaurant industry. Coffee shops and pizza delivery joints have led the way, but recently, places like Burger King are getting in on the action and seeing an impact. What kind of conclusion can we draw from this? Not a ton, but just that your mobile shopping experience is going to increase, but we have a hunch that along with this money that is to be made the proliferation of advertisements will soon follow in ingenuity.
Patrick Roland, March 30, 2018
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Payoff in Shopping Speed Up : Stephen E. Arnold @ Beyond Search