Calendars Are Now Search… If One Is Busy and Eschews Print Schedulers
July 3, 2018
You might not think it, but your doctor’s appointments and dinner parties are a big deal to search companies. With the rise of digital assistants like Siri and Alexa, your datebook is the next big horizon to conquer. The ways in which this will unfold might surprise you, according to a recent Japan Today story, “Google’s ‘Reserve’ Tool Winning Converts and Taking Search to the Next Level.”
According to the story:
“[S]even software firms that supply schedule data to Google described the volume as significant, with as much as 75 percent of bookings representing new customers. Consumers like the convenience. Business owners say the tool is putting their names in front of more potential clients.”
It is no coincidence that several experts are touting the ability of digital assistants to help with travel planning. In a weird way, voice search can now do a lot of the work of a travel agent, in terms of eyeing your schedule, finding deals, and even purchasing flight tickets. From getting reservations to booking flights to making sure someone is picking up junior from soccer practice, there is a revolution happening in search and how it relates to daily life. Search and scheduling: A wonderful way to fill one’s day with useful activities.
Patrick Roland, July 3, 2018
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