Google: A Small Fine, Fuschia, and Maybe Some KaiOS

July 23, 2018

A modest fine from the EU and the buzz about a replacement for Android have not slowed Google’s innovative pace. With Android on most mobile phones, Google is seeking a way to refuel its mobile ad goals. The future may be Fuschia, but Google seems to want a Plan B.

The need to ensure internet access in emerging markets is one key factor in a recent financial decision by Google, we learn from the International Business Times’ article, “Why Is Google Funding Feature Phone Operating System KaiOS?” Writer Mike Luces reports that Google has made a Series A investment of $22 million in Kai Technologies, maker of an operating system that already powers some 40 million feature phones around the world. The article observes:

“,,, KaiOS stated that Google made the investment to ensure that new feature phones will have access to the internet, especially those sold in emerging markets. ‘This funding will help us fast-track development and global deployment of KaiOS-enabled smart feature phones, allowing us to connect the vast population that still cannot access the internet, especially in emerging markets,’ KaIOS CEO Sebastian Codeville said. KaiOS is currently powering the feature phones manufactured by TCL, HMD Global and Micromax. Google has already developed apps for KaiOS, so this new investment is seen as the tech giant’s way of ensuring its presence in the feature phone market without really developing and releasing hardware. Google is instead bringing its famous Android apps to KaiOS, including Google Maps, YouTube, Google Search and even its smart assistant, Google Assistant.”

Luces also observes that the moves takes place as the smartphone market in general appears to be slowing down. Another important item of information—KaiOS phones already outnumber iPhones in India, a huge market. We are interested to see what affects this investment will have. Founded in 2016, Kai Technologies is based in San Diego and maintains facilities in several cities. They are also hiring right now, in case anyone is interested.

The Beyond Search team assumes that Margrethe Vestager may be interested in KaiOS.

Cynthia Murrell, July 23, 2018

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