Google: Back in the Games
August 17, 2018
Ten or 12 years ago, a person flipped through a presentation developed allegedly by a Google professional. The angle was that Google and Yahoo would team up for a video and online game business. As far as I know, the idea may have been a spoof. Given the history of Google and Yahoo, my thought was that “teaming up” might have been a non starter.
Flash forward to today.
Google’s limitless budget means it gets to invest in a lot of cool startups and ideas of its own. However, they have a real Babe Ruth batting average with this arm of its business—either they hit a homerun or strike out. This disturbing trend was covered in-depth in a Tech News World story, “Next Up, Game Consoles: Is There Anything Google Can’t Do Badly?”
According the story:
“Google’s latest effort is rumored to be a gaming system to compete with PlayStation and Xbox (but with streamed games). I expect it will end badly, largely because Google won’t want to expend the effort to make it successful and will lose interest within a brief period of time.”
If this ambitious jump to a new market goes as poorly as Google’s effort to break into the world of tablet computers. In case you need a reminder, it appears that the GOOG abandoned that effort. Will online games become a winner like Google Home?
Worth watching.
Patrick Roland, August 17, 2018
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