Deep Fakes: Technology Is Usually Neutral

December 18, 2018

Ferreting out fake news has become an obsession for search and AI jockeys around the globe. However, those jobs are nothing compared to the wave of fake photos and videos that grow increasingly convincing as technology helps to iron out the wrinkles. That’s a scary prospect to more than a few experts, as we discovered in a recent MIT Technology Review article, “Deepfake Busting Apps Can Spot Even A Single Pixel Out of Place.”

According to the story:

“That same technology is creating a growing class of footage and photos, called “deepfakes,” that have the potential to undermine truth, confuse viewers, and sow discord at a much larger scale than we’ve already seen with text-based fake news.”

Deepfakes are fun and possibly threatening to some. The “experts” at high tech firms will use their management expertise to reduce any anxieties the deepfakes spark. But some Luddites think these videos and images have the potential to disrupt governments and elections in countries where online is pervasive. Beyond Search is comforted by the knowledge that bright, objective, ethical minds are on the case. One question: What if these whiz kids are angling for a more selfish outcome?

Patrick Roland, December 18, 2018


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