Google: News Corp. Wants to Grill Some Digital Shrimp
April 2, 2019
An article at The Sydney Morning Herald, “What Rupert Murdoch Really Wants from Google and Facebook,” points out that political opposites Rupert Murdoch and Elizabeth Warren agree on one thing—Google has too much power. While Warren vows to promote tech competition by breaking up Google (along with Amazon and Facebook), should she become US president, Murdoch’s company News Corp has petitioned its country’s regulatory agency to do the same. Writer John McDuling observes that it is unlikely, for several reasons, that the Australian Competition and Consumer Commission (ACCC) will take such an action. He writes:
“So, what are Murdoch and News Corp really up to then? Playing hardball, as usual. The call to break up Google kept the pressure on the search giant, and made the ACCC’s existing proposals to regulate it (and Facebook) seem tame by comparison. Back in December, the ACCC proposed a new body to scrutinize the opaque algorithms that power Google searches and Facebook’s news feed, and their conduct in the ad market. The tech giants and their supporters have dismissed the proposal as a weird, intrusive overreach. But now, all of a sudden, with the global media talking about a Google split, it seems relatively uncontroversial. …
We also circled with our yellow marker pen:
“[News Corp] also proposed a system where Google (and presumably Facebook) could pay ‘license fees’ to publishers to compensate them for the benefit they derived from their content. … The new proposal sounds more like the systems used around the world to decide royalties paid by streaming services and radio stations to songwriters and record labels. It would involve a new statutory framework, and independent economic analysis of the benefits of news to the platforms to help determine payments to publishers.”
As for Warren, the article notes voters across the US political spectrum are nervous about the power wielded by tech giants, implying she is after political points. (Whether the famously divided US Congress can or will actually do anything about the issue remains to be seen, we’re reminded.) Another wrinkle, McDuling observes, is the growing “tech-driven cold war” between the US and China. Anything that disempowers the companies in question could help China—a talking point they are likely to wield in their defense. Apparently, the conversation around the power of tech giants is just salivating at the thought of throwing some digital shrimp on the barbie.
Cynthia Murrell, April 2, 2019
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