Pavlovian Marketing: The Automated Business Intelligence Engine
May 22, 2019
If you are following the rapid evolution of smart marketing systems, you will want to keep your eye on Trial Run Media. The company offers consumers free trials like toothpaste linked to automatic data collection. The consumer’s behavior informs the monitor what’s of interest. Then the monitor can push ads and similar offers to the consumer.
The approach is explained in “World’s First Automated Business Intelligence Engines That Offer On-Demand Marketing.” The approach is explained this way:
With Trial Run, consumers are in charge of the marketing experience. They choose the ‘content’ – a free sample of the brand they want to try – by entering a campaign URL into the browser of their smartphones. They are then prompted to enter their name and cell phone number, after which, they effortlessly receive a code to enter into ABIE’s keypad to release the sample.
One of Trial Run’s founders allegedly said:
“When someone has chosen to try your brand, they want to hear your brand story and with Trial Run the possibilities are endless – you can share videos, you can chat in real-time, you can invite consumers to events and even direct them to your online store in the moment when they have your brand in their hand.”
Imagine how useful the system would be, assuming it works well, if harnessed to information.The company’s Web site is http://trialrun.media/. Note that there is a “fractal analytics” company with a similar name. These could be easily confused.
Stephen E Arnold, May 22, 2019
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