Google Disintermediates Apps
May 27, 2019
Do you really want to find, download, and use a separate app when you order food or anything for that matter? No, of course not. Companies developing apps may push back a little, but there are other ways to make a living. Uber? Amazon delivery person until the robot driven vehicles arrive?
“Hey, Google Bring Me a Chalupa!” explains that Google has sucked into its system functions once the domain of the independent app. Yes, disintermediation has arrived for startups. The write up states:
Now thanks to the clever folks at Google, hangry [editor’s note: this slang appeared in the original article] people everywhere can order food delivery directly from Google Search, Maps, and Google Assistant. That doesn’t mean that a Google intern is going to show up at your door with your White Castle Crave Case or pineapple pizza. Instead the tech giant is partnering with companies that are already in the delivery game—like DoorDash, Postmates, Delivery.com, Slice, ChowNow, and more on the way.
I am not sure what “partnering” means in the thrilling world of Alphabet Google. I will leave that to you to figure out.
What seems important here in Harrod’s Creek are these issues:
- What’s the branding? Google or the oddball service absorbed into the Google environment?
- How will Google prioritize information about the services playing ball with the online advertising company? Maybe buy advertising to get pride of place for that Chalupa?
- Will Google set up sweet heart deals or buy a company which is getting traction via the Google service? How will the disintermediated service feel about that? Probably the disintermediated will bond. App developer and start up service company together again?
Convenience may come at a price? Do you think Google will send the person who orders chalupas ads for related products?
Does disintermediation lead to unemployment or underemployment? That’s a positive, right?
Stephen E Arnold, May 27, 2019
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