Information and the More Exposure Effect
October 1, 2019
The article “Why Do Older People Hate New Music?” caught my attention. Music is not a core interest at DarkCyber. We do mention in our Dark Web 2 lecture that beat sharing and selling sites which permit message exchange are an important source of social content.
This “oldsters hate new” angle is important. The write up contains this assertion:
One of the most researched laws of social psychology is something called the “mere exposure effect.” In a nutshell, it means that the more we’re exposed to something, the more we tend to like it. This happens with people we know, the advertisements we see and, yes, the songs we listen to.
Like many socio-psycho-econo assertions, this idea sounds plausible. Let’s assume that it is correct and apply the insight to online information.
Online news services purport to provide news for me, world news, and other categories. When I review outputs from several services like SmartNews, News360, and Google News, for example, it is clear that the information presented looks and conveys the same information.
If the exposure point is accurate, these services are conditioning me to accept and feel comfortable with specific information. SmartNews shows me soccer news, reports about cruise ship deaths, and write ups which underscore the antics of certain elected officials.
These services do not coordinate, but they do rely on widely used numerical recipes and feedback about what I click on or ignore. What’s interesting is that each of these services delivers a package of content which reflects each service’s view of what interests me.
The problem is that I look at less and less content on these services. Familiarity means that I don’t need to know more about certain topics.
Consequently, as the services become smarter, I move way from these services.
The psychological write up reports:
Psychology research has shown that the emotions that we experience as teens seem more intense than those that comes later. We also know that intense emotions are associated with stronger memories and preferences. All of this might explain why the songs we listen to during this period become so memorable and beloved.
Is familiarity making me more content with online news? Sorry, no.
The familiarity makes it easier to recognize that significant content is not being presented. That’s an interesting issue if my reaction is not peculiar to me.
How does one find additional information about the unfamiliar? Search does not deliver effectively in my opinion.
Stephen E Arnold, October 2, 2019
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