What to Be Found Via Google?
October 13, 2019
Do you want your business and/or Web site to be at the top of Google’s search results? It is a hard race to the top, but it can be won and Business 2 Community explains how in, “How To Use Google My Business Posts.” Google My Business (GMB) posts are part of the Google My Business profile, one of the many services that Google offers users to optimize their business’s profile. According to the article, Google My Business (GMB) posts are mini-ads for your business or the goods/services you offer.
The GMB posts allow users to publish products, services, events and other information directly to Google’s search and maps. Your content is then placed in front of potential customers. The biggest clincher is that the GMB posts are placed in Google’s many services in real time. That is a big deal! Being able to view and interact with content in real time is part of the augmented reality.
“Google offers four different types of posts to help you promote your business:
• Events, like a wine night or networking event
• Offers, such as sales or discounts
• Product updates, like new merchandise
• Announcements, such as “We’re open late” or “Closed due to inclement weather!”
There are two ways to create a GMB post, on a desktop or mobile device. Videos and photos can also be added to posts. All posts appear in a user’s GMB profile and are live on Google search for seven days, unless an event is more than seven days in the future.
GMB is like Facebook or LinkedIn, except for businesses. How long will it take before it becomes spam filled? Also Google Ads works too, but that requires some monetary investment.
Whitney Grace, October 13, 2019
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