Amazon and New, Quite Real Twitch Opportunity
January 14, 2020
In my lectures, I discuss Twitch. I won’t go into the examples of Twitch content in this blog. You can look for me at one of my law enforcement lectures this year.
I do want to call attention to “Twitch’s Non Gamers Are Finally Having Their Moment.” The write up includes an interesting factoid, which – like most Wired information – is super credible. Here’s the statement:
A new report from stream management site StreamElements indicates that in December, Twitch viewers watched 81 million hours of “Just Chatting,” Twitch’s category for streamers who do exactly that, plus any number of other grab-bag activities. That was a solid 7 million hours more than the first game listed, League of Legends, and 23 million more than the second, Fortnite. The popularity of “Just Chatting” is bleeding into January, too, and according to StreamElements, nongaming may be Twitch’s number two category in 2020.
Several observations:
- Microsoft and the GOOG are working hard to poach gamers from Twitch. This seems like a contentious issue for Amazon, and it will be interesting to see how the Bezos legal eagles respond to the talent drain. Maybe terminate their Prime accounts?
- The surge in Just Chatting viewing points to Twitch becoming the go to source for in real life streaming programs. Most programs are experimental, but a few of them – for example, BadBunny and the Raj thing – are starting to develop into a shotgun marriage of radio talk, live listener feedback, and visual content.
- Traditional content producers like the people who create TV game shows and wanna bes like Apple and Netflix, look a bit old fashioned when compared to content generated by Awkwards_Travel, who may be the future of travel information.
There are downsides. If you are interested in our Amazon briefing which expands on the Twitch innovations and their downside, write darkcyber333 at yandex dot com.
Net net: Twitch started with egames, but it is now on a path to create something which complements games and creates a fresh approach to video.
Stephen E Arnold, January 14, 2020
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