Google: Innovation Never Ends

April 9, 2020

As Jack Dorsey pledges $1 billion to good causes and Facebook introduces a service which forever will remain under wraps, Google is innovating as well. “YouTube Is Reportedly Planning to Launch an In-App Rival to Viral Video-Sharing App TikTok Before the End of 2020” reports just that—A me to of TikTok. Even the somewhat interesting team of Jeffrey Katzenberg (movie mogul) and Meg Whitman (manager extraordinaire and failed politician) went in a comparatively new direction.

The article about the TikTok initiative at Google reports:

This feature is called “Shorts,” and will live within YouTube’s existing mobile app…

Is the idea is to further reduce a viewer’s ability to focus and absorb long form content. DarkCyber knows that watching a video such as an online learning lecture taxes the brain. With about half the students participating in online learning showing up and even fewer paying attention, reducing attention spans is obviously a step forward.

DarkCyber is convinced that tiny screens, even smaller tinier concentration skills, and sponsored messages represent a breakthrough.

With solving death eluding the online ad giant, cloning a short form video puts other innovators on notice.

Stephen E Arnold, April 9, 2020

Written by Stephen E. Arnold · Filed Under News, Online (general)

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.