Pricing Exposed: Delightful and Dark Tactics
April 16, 2020
Pricing has been a core competency of blue chip consulting firms. The methods were passed from old timer to young sprout once the senior consulting believed the jejune MBA would not be forced out of the firm for failing to hit a sales quota.
Now some of these pricing secrets have been revealed in “The Definitive Guide to Pricing Plans.” If you have to figure out what to charge, you may want to download this story and tuck it into your “Useful Research” folder.
Here are two of the methods. The remainder appear in the source document.
- The decoy effect. Two options, and the customer is induced automatically to choose one.
- Fewer choices. Put the cattle in the kill lane.
Do these make sense to you? If so, you could apply for a job at McKinsey or implement one of these methods.
Remember: The objective is money no matter what the Economist says as it criticizes capitalists. Delightful.
Stephen E Arnold, April 15, 2020
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