The Cloud Winner? It Is Definitely the Google Opines InfoWorld

May 19, 2020

I find “real” news interesting. Consider “13 ways Google Cloud beats AWS.” Clouds are becoming more alike. Microsoft is making friends at Oracle. IBM (yep, the Watson wizards) are reaching out to Amazon.

But IBM did not reach out to Google. Maybe HP’s cloud division will be Googley. After reading the objective article, the Googley cloud is the big dog.

Let’s look at some of the 13 reasons, excluding the Firebase reference and the use of predatory pricing to win business. (If it worked for Oracle when fighting for some Zoom love, deep and steep discounts may work again.) DarkCyber calls this the Walmart way.

On to the objective, totally factual statements. Not 12 or 14, exactly 13. Must be a lucky number? There was neither an illustration of a Googler walking under a ladder or a black cat risking death wandering Shoreline Drive.

Google has a health care API. Google’s Deepmind also found itself squabbling publicly about its use of certain health care in the UK. Has Google sanitized its act with soap or ultraviolet light? Some evidence about the value of Google’s health care API would be helpful.

Embedded machine learning. The hyperbole about smart software reaches Harrod’s Creek, Kentucky. The idea that one can use the cloud and plug into pre-crafted, ever flexible, smart machine learning modules is an interesting one. Are Google’s systems and methods “better than” SageMaker and the dozens of other AWS doodads littering the company’s oddly disjointed, sometimes bizarro documentation? No, but at least AWS has documentation.

Custom cloud machines. Are most enterprise cloud vendors touting the thrills and excitement of non-standard “machines”? Is Google “better than” Amazon in this aspect of enterprise cloud computing. A standard engineering practice is not unique without some checklists, benchmarks, and technical feature comparison. I can say that Kentucky bourbon is good for “real” journalists, but that statement requires some “proof” beyond a factless article.

There are 10 more of these Google PRish gems in the original article.

But let’s come back to deep discounts. Buying business is going to be a go to strategy for most cloud vendors. What will people buy? Smart software or security? Price or performance? Commodities or cheerleading?

Yikes, Google is the winner.

Stephen E Arnold, May 19, 2020

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