IBM Watson: To the Dogs?

June 11, 2020

Okay, a pandemic, a financial meltdown, increasing border tensions between China and India, protests in the US, and dog matching.

Wait! Dog matching.

DarkCyber noted a write up which struck the research team as weirdly out of tune in an already discordant symphony.

“270B Partnered With Avocados From Mexico to Create an Innovative Digital Campaign for the 2019 Big Game, Winning a Prestigious Reggie Award for Digital Innovation” includes this factoid which would be humorous if it were not for the litany of crises which humanity faces:

One of the main draws of the site was the integration of IBM Watson technology into the Match Dog Com experience. This technology analyzed the user’s personality via their Tweets and then paired them with real adoptable dogs with complementary personality traits by breed. In the short length of the campaign, it generated 3.2 Billion social impressions. By partnering with national dog adoption organization, Adopt-A-Pet.com, the integration of information from their system provided information on real dogs that were ready to adopt.

IBM. Watson. Dog adoption. Amazing. By the way, what was the outcome of IBM Watson’s health care and Covid contribution? Right. A list. But dog matching? No problem. Again: Amazing.

Stephen E Arnold, June 11, 2020

Written by Stephen E. Arnold · Filed Under AI, IBM Watson, News

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.