Crazy Enterprise Search Report: Content Marketing Spam Gets Religious
June 23, 2020
DarkCyber noted this content marketing spam dutifully recycled by Jewish Market Reports:
And the author. Maybe a nice Jewish fellow named Sameer Joshi or maybe just a pseudonym?
The story recycles a bit of fluff from the Goodwill of off base data. Goodwill accepts almost any product; the data off shoot is okay with crazed generalizations of mostly off base numbers. That Excel projection function is a darned useful thing too.
The write up covers the 360 view of the market. What’s interesting about these recycled and spam centric reports is not their cost. Think thousands. The fascinating bit is the list of companies fueling the rocket ship of enterprise search in the Rona Era; specifically:
- Algolia
- com, Inc. [sic]
- Coveo Solutions Inc.
- Elasticsearch B.V.
- IBM Corporation
- iManage LLC
- Lucidworks, Inc.
- Microsoft Corporation
- SearchUnify (Grazitti Interactive Inc.)
- Swiftype, Inc.
A couple of observations. The list is alphabetized, a useful operation. But the nifty part are com, Inc. [sic] and Grazitti. To be blunt, neither outfit is in the DarkCyber/Beyond Search files.
For a nice Jewish boy or maybe not, the list of leaders makes sense. Where was his grandmother when the author demonstrated an inability to determine what was wheat and what was chaff?
Definitely not paying attention because she was working on an earlier version of the document offered by her company, The Insight Partners. More time with Sameer Joshi, her grandson, would have been well spent I surmise. But the publication? Hmmm.
Stephen E Arnold, June 23, 2020
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